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The story of Hookr began in the summer of 2024 in Glasgow’s West End, where a frustrated school rugby captain found himself waiting months to return to the game he loved. At just 13 years old, Atticus King, determined not to waste time, spent his days researching and analyzing the sportswear brands available in anticipation of his return to school—and, more importantly, his beloved sport...
What struck him was the vast array of options for football fans, in stark contrast to the limited choices available for rugby enthusiasts. This discrepancy ignited a spark in Atticus, who had earned the nickname “The Destroyer” on the field and harboured long-term aspirations of representing Scotland. Understanding that his future would be consumed by training and competition, he recognized that this moment might be his only chance to address this imbalance in the world of sportswear.
Driven by a desire to create a brand that embodies the strength, quality, and passion of rugby, Atticus set out to design a collection that would capture the essence of the game. Hookr was born from a deep love of rugby and a vision to elevate the sport through exceptional, stylish apparel.
We are proud to have you join us on this journey as we push to raise awareness and appreciation for rugby, one piece of clothing at a time.
The story of Hookr began in the summer of 2024 in Glasgow’s West End, where a frustrated school rugby captain found himself waiting months to return to the game he loved. At just 13 years old, Atticus King, determined not to waste time, spent his days researching and analyzing the sportswear brands available in anticipation of his return to school—and, more importantly, his beloved sport.
What struck him was the vast array of options for football fans, in stark contrast to the limited choices available for rugby enthusiasts. This discrepancy ignited a spark in Atticus, who had earned the nickname “The Destroyer” on the field and harboured long-term aspirations of representing Scotland. Understanding that his future would be consumed by training and competition, he recognized that this moment might be his only chance to address this imbalance in the world of sportswear.
Driven by a desire to create a brand that embodies the strength, quality, and passion of rugby, Atticus set out to design a collection that would capture the essence of the game. Hookr was born from a deep love of rugby and a vision to elevate the sport through exceptional, stylish apparel.
We are proud to have you join us on this journey as we push to raise awareness and appreciation for rugby, one piece of clothing at a time.